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1st September, 2017

Titles matter in gentrified Alexandria Written by ThePropertyAddict.com

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The Gentry, Alexandria, THIRDi Group’s latest residential heritage conversion in the heart of Sydney’s City South is a property of a lifetime offering unique Torrens Titled terraces set to be released this August. It’s set to raise the standard for luxury living, offering both owner-occupiers and astute investors an elite terrace home that will stand the test of time.

The Gentry has completely challenged the Status Quo of the current development landscape – delivering a project with character and soul, celebrating its heritage past and combining this with the latest in design and high-tech living.

The Gentry seamlessly blends the rich history of Alexandria’s industrial past with indulgent details and thoughtful architectural design by the award-winning team at SJB Architects.

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SJB’s careful design decisions make the most of natural light throughout, inviting residents and visitors to take in views of the surrounding streetscape and city skyline. This ambient lighting creates a serene, open area that flows seamlessly into the welcoming living space and large outdoor courtyard.

Inside, the stairs, hallway and master bedroom all feature European Oak floors, complemented by the large format concrete styled and porcelain tiles elsewhere. The master bedroom takes over a whole level and includes clever details such as expansive wardrobes with a desk space that can be concealed when not in use.

Kitchens feature extraordinary attention to detail. With integrated Miele appliances, porcelain bench tops, stainless steel splash backs and soft-close drawers, it’s a space truly designed with entertaining family and friends in mind. Joinery features a level of detail uncommon in other developments and residents can choose from two colour schemes to find the palette that most relaxes the senses.

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The bathroom is an oasis that combines a minimalist approach with a focus on luxury design details. A private retreat made for unwinding and refreshing, beautiful porcelain tiled floors, timber vanities, open shelving and generously oversized mirrors enhance the space while creating an uncluttered look. Premium fixtures and quality finishes include a freestanding bath, dual shower and dual basin.

Rooftop spaces at The Gentry are unlike anything currently available within the inner city. Because these homes are Torrens Titled, each terrace comes complete with its own rooftop private cinema, luxury spa and a built-in kitchenette with barbeque. This stunning space is the ultimate retreat where you can unwind, entertain and take in the expansive city or district views.

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All terraces also include an oversized lock-up garage with room for one vehicle, two bicycles and an extensive wine cellar. Not that you’ll need the car, The Gentry’s enviable location at the very edge of Sydney’s vibrant city centre means everything is on your doorstep.

When it comes to transport connections, The Gentry residents are spoiled for choice. Green Square and a 7-minute walk to the station as well as direct bus routes mean fast, regular access into the CBD, while the Airport Link means domestic and international terminals are less than 15 minutes away by train.

Alexandria is home to some of Sydney’s best-kept culinary secrets. Up-and-coming cafés are now a fixture, while modern pubs and restaurants to suit every style and budget are all within easy reach, including The Grounds of Alexandria, Saporium, Danks Street Produce Merchants, Three Blue Ducks and Bourke St Bakery. There’s also an eclectic mix of specialty design stores, with Peters of Kensington, Domayne, the Carriageworks arts hub, Eveleigh Farmers’ Market and Redfern Night Markets within easy reach.

This close to the CBD, new Alexandria residents will find calm green spaces where the community gathers to work out, wander or simply relax, including Alexandria Park and the 40-hectare Sydney Park.

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Brand Partners for the development include SJB, Lawless Myerson, Miele, SMEG, Coco Republic, TESLA, Marc & Phillip and Archie Rose (just to name a few) all working together to deliver the ultimate purchaser experience well after settlement of the properties in 2018.

TESLA will provide twenty-first century energy storage technology to each terrace, while Google Home automation delivering the latest in voice activated features – for instance, the developer is currently in talks with a number of Australia’s leading coffee producers to install voice activated coffee machines – It’s this sort of #innovativebrilliance that Thirdi Group is renowned for.

The Gentry’s size, design features and architectural attention to detail represent an opportunity unlikely to be repeated in Alexandria. Through its unique layout, luxury inclusions and respect for classic design principles, the development brings the suburb’s past into contact with its thriving present to create one of the best residential developments anywhere in Sydney.

The Gentry will launch on August 17. Construction will commence this October 2017 with completion expected at the end of December 2018.

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1st September, 2017

How developers are using cafes in display suites to attract apartment buyers

If you’re thinking about buying an off-the-plan apartment, one of the ways to visualise what it will look like is to visit the display suite. While previously display suites were little more than a demountable with a couple of placards, these days much more thought goes into making them a sensory experience for potential purchasers.

While unusual, there are instances of people visiting a display suite and buying on the spot. That’s what happened with property development company Thirdi Group at one of its Sydney-based projects – something they’re attributing in part to their innovative display suite experience.

Thirdi’s marketing and sales director Luke Berry cites a couple that visited its development 88onRegent display suite in Redfern without even realising it was a display suite due to its innovative inclusion of a fully functioning cafe.

Jonathan Richards (right), pictured with Kirsten Stanisich of SJB, says it is worthwhile for developers to build a display suite to help showcase their end product.Jonathan Richards (right), pictured with Kirsten Stanisich of SJB, says it is worthwhile for developers to build a display suite to help showcase their end product. Photo: SJB Interiors

“They came in just to have breakfast at the 88onRegent Pop Up cafe we installed as part of the suite,” he says. “But they had a look around and fell in love with it. They signed an expression of interest and a couple of hours later they called back and said they wanted to buy it.”

Berry says the cafe addition to their 88onRedfern suite was born from a desire to make buyers feel more comfortable and relaxed while visiting, and removing the dry, sales atmosphere traditionally associated with display suites.

While buying on the spot is unusual, it underpins the role display suites play in influencing sales.

Buyers at the launch of Barangaroo apartments in 2013.Buyers at the launch of Barangaroo apartments in 2013. Photo: Jacky Ghossein

“Some developments sell just using CGIs (computer generated images),” says Jonathan Richards, director of interiors with architects SJB. “But for developments that have a unique perspective, are design focused and architecturally led, it’s worthwhile to build a display suite. It demonstrates to the purchasers how great the spaces will be and sometimes you can’t get this across just by using floor plans.”

Richards adds that display suites also show the confidence a developer has in building what they will finally construct. “With buying off-the-plan there are certain vagaries around what you are going to get,” he says. “If you just buy from a floor plan it could be interpreted in many ways. A display suite demonstrates what the architecture and interiors will be like; it’s locked in and people know what to expect.”

The display suite for Thirdi’s latest luxury Sydney development – the Paragon of Pyrmont, comprising 21 premium residences and 10 luxury apartments – aims to give the target market a complete sensory experience.

A couple came in to the dining space at 88onRegent's display suite just to have breakfast and later that day bought one of the apartments.A couple came in to the dining space at 88onRegent’s display suite just to have breakfast and later that day bought one of the apartments. Photo: Thirdi Group

“The type of person who will buy into the Paragon of Pyrmont is accustomed to being treated in a certain way so what we provide within our display suite reflects this,” Berry says. “From the type of food and wine and how visitors are greeted on arrival. By building something that is beautiful you are respecting your purchaser.”

At 108 Miller Street and opened on June 10, the Paragon of Pyrmont display suite has an accompanying bar, Prosecco, operated by the team behind gourmet pizza franchise, Made in Italy.

Berry believes the display suite is playing a greater role in influencing people’s purchasing decisions.

A bar and dining room is part of a new Pyrmont development's display suite.A bar and dining room is part of a new Pyrmont development’s display suite. Photo: Esteban La Tessa

“Traditionally, display suites were quite sterile,” he says. “They were also environments where people knew they were going to be sold to and felt under pressure. Now they offer ‘experiences’. For example, we incorporate food and beverage vendors in ours and add music to create an experience where there is less pressure on the visitor.”

Berry says people can come in and grab a drink or something to eat and wander around the display at leisure. “It’s a more relaxed atmosphere and if you build a very good offering, people get a sense of what it’s like to live in the area.”

Creating the right atmosphere is a crucial part of the display suite. Richards says when his company is engaged to build one, a lot of thought goes into what the design should feel like.

Paragon of Pyrmont will have 21 premium residences and 10 luxury apartments.Paragon of Pyrmont will have 21 premium residences and 10 luxury apartments. Photo: Esteban La Tessa

“We put a lot of effort into selecting materials and resolving details and making sure every project we do is unique and special to suit that client,” he says. “When a potential purchaser visits a display suite I want them to sense the magic of the design that we have produced.”

He adds that hopefully the buyers love it enough to buy an apartment. “But the first thing I want to do is convey all the effort we’ve put into the design and hope it comes across in a way that will influence their decision.”

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1st September, 2017

There’s a car in my lounge room: drive straight into Pyrmont pad Written by Realestate.com.au

The lucky buyer of a new luxury Pyrmont pad will be able to drive right into their living room, thanks to the optional extra of a car lift within the property.

A pretty impressive party trick…

The $5.75 million five-storey townhouse on offer at Thirdi Group’s Paragon of Pyrmont development can incorporate a lift from the garage that can bring your pride and joy inside.

There are 21 townhouses within the development, starting at just under $4 million.

There are also some cheaper options, with apartments priced from about $1.6 million.

Car enthusiasts across Sydney are being drawn to the project — there’s even been interest from the owner of a Rolls-Royce Phantom — though he worries it may not fit.

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The Paragon of Pyrmont townhouse development.

Designated a bit of a “bat cave”, the five-bedroom Treasury townhouse is named after the sandstone building in the CBD and offers the optional extra in collaboration with Maserati.

By forgoing a room on the lower level, revheads will be able drive up to their home, at which point the building’s smart automation system will recognise their car is approaching and open the garage.

Once parked, a platform will raise the car through the ceiling of the garage into the interior of the townhouse.

Thirdi Group’s Luke Berry said the feature was a hit with house hunters.

Paragon of Pyrmont, a new development of luxury to

Luxury townhouses can be a great alternative to stand-alone houses.

“(For) some people, it’s their dream to drive their car into one of their rooms,” he said. “It’s been really encouraging to have genuine interest in this conceptual design.”

Townhouses, he added, offer something for the “missing middle” — people who don’t want to live in a shoebox. “I’d like to build a hundred more in Sydney. That’s the product people are inquiring about.”

These townhouses are extreme high end, but agents across Sydney have reported a rise in townhouses’ popularity, not least because they can offer the perfect midway option, providing the benefits of apartments and houses.

Townhouses are usually cheaper than houses and are popular with everyone from first homebuyers to young professionals and downsizers. While some are strata title and have levies, others are Torrens title and don’t.

Belle Property Pyrmont agent Caroline Selka said more people were realising they were a good compromise.

“There’s been a shift,” she said. “We’re seeing more people consider townhouses now when they might not have done in the past.”

Ms Selka is marketing a Leichhardt townhouse that’s proving popular with families and professionals.

With a price guide of $1.45 million, the home at 6/61-63 Flood St is one of just six in a boutique warehouse conversion development and offers bright, spacious rooms as well as a sunny little outdoor area.

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