Over the past 12 years Thirdi Group has been very lucky to be included in a range of media & industry awards, recognised in how we combine traditional property development & investment strategies with in-house developed technologies.

We are proud of our innovative approach to property development and we believe it’s our simple philosophy of ‘Investing where Investments are being made’ that has helped our company secure its place as one of the fastest growing development firms within Australia.

It’s an extra kick’: New-home inquiries spike as buyers jump on HomeBuilder grant

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17th June, 2020

It’s an extra kick’: New-home inquiries spike as buyers jump on HomeBuilder grant

‘It’s an extra kick’: New-home inquiries spike as buyers jump on HomeBuilder grant

Q&A with Katie Rea from Property Developer: Thirdi Group

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2nd June, 2020

Q&A with Katie Rea from Property Developer: Thirdi Group

Q&A with Katie Rea from Property Developer: Thirdi Group caught up with Katie Rea from Thirdi Group for a Q&A session to discuss how developers are navigating the current crisis.

1. How are you going about things at Thirdi in 2020?

Thirdi finished 2019 in an incredibly strong position having bolstered the development pipeline for years to come. To date, the first half of 2020 hasn’t come without its challenges though as we navigate and pivot into new ways of working, my honest belief is that from these challenges growth and opportunities start to arise. For Thirdi it has been a firm belief that it is “business as usual’ albeit with a twist. Friday drinks are morphed into zoom cocktail hours, coffee catchups are done virtually, and sales inspections have unfortunately been carried out without a friendly handshake. Whilst we are all facing adversity our commitment to ‘innovative brilliance’, embracing change, adopting new technologies and assuming the Australian spirit of ‘having a crack’ are the traits in which will ensure Thirdi can and will deliver on its value proposition for years to come.

In 2020 we are seeing digital take over even more so than the previous 3-5 years. Video calls have allowed us to sell our high-end stock to clients who are currently overseas without them having to physically turn up. We are seeing clients spend more time on our App, looking at views, studying floor plans and watching video content to familiarise themselves with the product before they purchase. With some good luck and good management over the past 6 months, Thirdi is sitting in a good position to slingshot out of this on the other side.

2. How has COVID 19 changed the landscape of marketing for higher-priced stock? 

COVID with all its surprises and unpleasantries has come with its silver linings. As financial markets around the world retreated, pandemonium set in and governments gathered to formulate strategies, savvy investors/owners looked to park capital in high quality, safe haven, asset classes. Over the past 12 weeks Thirdi has exchanged on large volumes of stock in high-quality areas across Sydney and Newcastle. I honestly believe that over this period of time people who knew what they wanted and were in a position to purchase still put their hat in the ring.

Marketing in general over the past 12 weeks has been difficult and has given everyone the opportunity to think outside the box. We were lucky at Thirdi that in the lead up to the shutdown we had some great momentum on our live projects. With completion dates nearing closer it pushed us through the challenging new world that we found ourselves in. Additional learning from COVID is that everyone has had to find more innovative ways to serve their clients and this has opened up a lot of communication between all teams involved throughout the development process.

COVID-19 has provided the industry with an opportunity to pivot, embrace new technologies, scrutinise internal practices, self-analyse, peer review and over-service clients. No industry has been immune to COVID 19 though I firmly believe, post-crisis these best practises will evolve and be implemented. Whether in person or not our lessons learnt have paved the way to give our clients the best experience in purchasing property. Video content is going to be essential in all marketing campaigns and that needs to be supported with digital access to views, digital floor plans, 3D floor plans.

Tech is evolving so fast, it’s going to be amazing to see what comes out of COVID. At Thirdi, we have now rationalised a Chatbot on website and listings so that clients can get an immediate answer while they’re at home. This is active to take clients on the journey start to finish and then be contacted within business hours.

At Thirdi our approach has been to control what we can control. Our best in class marketing practices help to celebrate the extraordinary enlightened developments that we have brought to cities around Australia.

3. Do you see a difference in the lead to sale ratio in the higher-priced stock? 

What I have seen over the past 6-12 weeks is that people who are enquiring are more qualified. Leads have dropped over this period however the leads that we are receiving, and I speak for Thirdi, are purchasing and this is resulting in a shorter time to exchange on a property.

Thirdi Group and Merewether Golf Club secure major senior village development approval

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1st June, 2020

Thirdi Group and Merewether Golf Club secure major senior village development approval

Merewether Golf Club (MGC) is on track to be the home of a brand new $120 million golf club and seniors living precinct within the Merewether Golf Course in Newcastle.

The Hunter and Central Coast Regional Planning Panel unanimously agreed to approve a Site Compatibility Certificate (SCC) for Thirdi Group and Merewether Golf Club in support of their plans to create a senior living precinct.

The SCC approval provides the mechanism for future development consent to be obtained from Newcastle City Council across the site for the purposes of a seniors living precinct.

The proposed MGC development includes the creation of a new clubhouse that will provide for a new restaurant, sports bar, pro-shop & conference center, as well as the provision for 148 serviced, self-care seniors living units and wellness center, within a multi-story tower development with basement parking and associated facilities.

Director of Acquisitions at Thirdi Group, Robert Huxley, said this was a huge development to add to their list, and was happy to hear the project had been approved.

“This is a major development milestone for the project, and we are thrilled with this decision from the Hunter and Central Coast Regional Planning Panel,” he said.

“This endorsement gives both Thirdi and MGC great confidence in the proposal and we now look forward to working with Newcastle City Council to finalise our Development Application and deliver on our promise to create one of the best golf clubs and seniors living precincts ever seen in the Newcastle and Hunter region”.

Club Captain of the MGC board, Aaron Spalding said everyone is excited by the recent approval and to see some outcomes after many years of work to get the project across the line.

“We are absolutely thrilled with this outcome. We started this process close to four years ago and the SCC is the strongest indication yet our shared vision of a creating a world class golfing facility and seniors living precinct is now on track to become a reality,” Aaron said.

“Not only will this development help secure our clubs future, it also paves the way for significant investment to take place in our course infrastructure and facilities, something that was really important to our members when we decided to explore this type of partnership with Thirdi Group.”

The move fits in with a nation-wide trend of golf clubs seeking partnerships to redevelop their courses into seniors living developments that helps improve facilities and secure their clubs financial future by way of a joint venture on their land.

However, with the broader Newcastle economy under pressure due to the COVID-19 crisis, this development isn’t just important to the Merewether Golf Club and its members, it will also deliver an employment boom to the broader economy if approved and created in the desired timelines set by Thirdi Group.

Director of Sales Marketing at Thirdi Group, Luke Berry, said these developments will help provide further job opportunities in the community, and eventual housing for those who’ve been most at risk.

“These are the sorts of developments our community needs in a COVID-19 recovery, providing jobs during construction and importantly providing housing for those that have been identified as our most vulnerable during the crisis,” Luke said.

“We estimate that our project will create over 1000 jobs in the region during construction and close to 100 ongoing jobs when the new club, facilities and seniors living village is operational.

“We are also using the COVID crisis as an opportunity to drive better design and future proof our project if a similar crisis arises in the future, ensuring our residents remain safe and will be living in the best designed properties possible.

“This is something that we see as really important to individuals and families considering senior living housing options in the future.”

Already the project is having a positive impact on local businesses, with many local firms engaged to assist MGC and Thirdi Group formalise their joint venture and plans for council.

An example of this is local firm Catalyst Project consultant that has played an integral part in securing the SCC.

Both Thirdi Group and MGC thank the Catalyst team for their insight and guidance in progressing the projects planning.

Their local knowledge, professionalism and flexibility in working into the proposals tight requirements has played a major role in securing the SCC for the new development project.

Thirdi Group will now work with the MGC and their consultants to finalise their Development Application and lodge with Newcastle City Council this month or in June this year.

IMAGE | Merewether Golf Club development project artist impressions.

Industry Leader Series – video interview with Luke Berry at Thirdi Group

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26th May, 2020

Industry Leader Series – video interview with Luke Berry at Thirdi Group

As the Director of Sales and Marketing, Luke is responsible for the implementation of all sales and marketing activities, the brand development of Thirdi Group and the projects they create.

With close to $2billion in property created and delivered since Thirdi Group launched in 2006, Luke is passionate about design and is committed to creating spaces that improve people’s lives.

Luke’s key duties include the creation and implementation of sales strategies to help sell or lease the property Thirdi Group create, delivering outstanding results for their joint venture partners and clients. Luke is also responsible for the creation and management of web-based businesses and investment portals that Thirdi Group owns and operates across the property industry.

Luke is also a sought after keynote speaker on the Australian property market at a range of property education events and a regular contributor to Apartments & Developments,Your Investment Property, ‘BRW’ and many other industry publications.

Luke Berry has been recognised by as one of Australia’s Hottest entrepreneurs and was included in the Commonwealth Banks ‘CommSec Entrepreneur Series’ for his part in creating Thirdi Group &