ICONIC, Waterloo 

Behind the remarkable heritage façade of the former CHUBB factory, ICONIC Waterloo has blossomed into a vibrant community where over 100 residents and commercial tenants now enjoy thoughtfully designed spaces that honour the building’s industrial past while embracing contemporary possibilities. This completed development stands as a testament to Third.i Group’s ability to reimagine historic structures for modern urban living. 

The 76 residences, ranging from studios to three-bedroom apartments, and five commercial spaces showcase a sophisticated design approach where raw materials and industrial elements are balanced with refined contemporary detailing. The result is a collection of spaces with distinct character and soul, homes and workplaces that tell stories through their thoughtful preservation of heritage features. 

Throughout the building, the juxtaposition of solid, natural materials with sleek modern interventions creates environments of unexpected beauty and authenticity. These are spaces that feel simultaneously grounded in history and forward-looking, a rare quality that distinguishes truly exceptional adaptive reuse projects. 

ICONIC Waterloo demonstrates Third.i Group’s commitment to creating developments that contribute meaningfully to neighbourhood evolution, places that respect their historical contexts while introducing new energy and possibilities for community and connection.